If you are planning to introduce more diversity in your workplace, you need to know how to begin the process. The effort you put in behind the scenes can help you to create a plan that produces the results you are after. Take a look at some of the steps you should implement for an effective campaign.
1. Create a Diversity Hiring Strategy
Your diversity hiring efforts begin with having a solid strategy in place. This is the time when you evaluate what works and what doesn’t when it comes to diversity practices in the workplace. You’ll also need to know what it is you want to achieve with hiring diverse employees so you can tailor every step of the process toward achieving that goal.
2. Adjust Your Branding
If you are going to hire diverse job candidates, you need to make sure your branding reflects that. It’s all about walking the walk, as it were. Your messaging, blog and hiring materials all need to reflect this new aspect of your company’s branding to promote inclusivity.
3. Train Recruiters To Avoid Bias
Your recruiters are integral to your hiring process. As such, they need to be unbiased. If you are new to diversity recruiting, it’s a good idea to have training sessions that teach your recruiting team how to avoid using prejudice when searching for candidates. This can include the language used for job posting and interviews. It’s not possible for employers to completely remove individual preconceptions from people, but training can help your team to be consciously aware of them.
4. Develop an Inclusive Job Posting
In order to receive good responses from candidates, your job posting needs to be appropriate for a diverse pool of potential employees. That means using language that is inclusive toward all types of people, including veterans, disabled individuals, women and minorities.
5. Actively Reach Out To Diverse Candidates
Lastly, you need to proactively connect with diverse candidates in order for your campaign to be successful. That means posting the job listing on various job boards, joining networking groups and attending various career fairs. All of these factors combine to help you reach out to and engage with diverse candidates.
Get Ready for Your Campaign
Running a campaign to hire diverse individuals takes a lot of planning and preparation for the results to be good. You can use the tips laid out above to help you get started on creating your strategy and add more that are specific to your business as you go along.