Product Marketing Manager
MAKE A DIFFERENCE
At Learning.com, we believe that when K-12 students, regardless of their circumstances, develop healthy and proficient relationships with technology, they are better equipped to improve academic outcomes, develop practical life skills, and foster more meaningful connections with others. We accomplish this by attracting, developing and retaining exceptional employees representing different experiences, backgrounds and perspectives to empower educators with the confidence, skills and resources to integrate technology into day-today instruction, showcasing the power and the guardrails of safe technology use for students’ creation and consumption.
Serving millions of students across the US and around the world since 1999, Learning.com delivers engaging and effective lessons, professional development and an easy-to-use K-12 platform that adapts to meet the unique needs of students and educators in developing digital citizenship, computer science, coding, artificial intelligence and fundamental digital skills.
POSITION OVERVIEW
As a fast-growing EdTech company, we are seeking a strategic Product Marketing Manager to join our marketing team. This role will partner closely with product management, sales, and revenue enablement to plan, develop, and launch impactful products that address critical needs in the K-12 education market. As a key contributor, you will have a deep understanding of our customer segments and will be instrumental in defining how we price, position, and communicate about our products from inception through launch and beyond. You will champion a customer-centric approach, ensuring that our products resonate with the market and solve pressing challenges faced by our customers.
WHO YOU ARE
- You are passionate about helping students create healthy & proficient relationships with technology
- You are hungry, humble & smart
- You are comfortable and thrive in a dynamic, fast-paced environment of rapid change and growth
- You act with compassion and respect for customers, partners, and colleagues
- You actively collaborate, constructively challenge ideas and seek opportunities to learn & grow
- You have an overall curiosity for artificial intelligence (AI) and other tech innovations
- You are passionate about helping students create healthy & proficient relationships with technology
- You are hungry, humble & smart
- You are comfortable and thrive in a dynamic, fast-paced environment of rapid change and growth
- You act with compassion and respect for customers, partners, and colleagues
- You actively collaborate, constructively challenge ideas and seek opportunities to learn & grow
- You have an overall curiosity for artificial intelligence (AI) and other tech innovations
WHAT YOU’LL DO
Strategy
- Partner with product management to provide input on market needs, pricing, and positioning during product development to ensure alignment with customer expectations and demands.
- Lead the creation of go-to-market (GTM) plans for product launches, coordinating cross-functional teams including Product, Marketing Services, and Sales to ensure a seamless execution.
- Be the company’s expert on customer needs, market trends, and competitor activity, utilizing these insights to influence product strategy and go-to-market approaches. Create, implement and maintain a process to capture and disseminate competitive intelligence.
Product Marketing & Collaboration
- Develop clear, differentiated product positioning, messaging, and marketing content that demonstrates the unique value of our products for target customer segments.
- Support demand generation by developing compelling content, whitepapers, sales presentations, and customer success stories, that communicates product benefits effectively.
- Collaborate with sales and revenue enablement to develop materials that clearly communicate our value proposition, focusing on solving customer problems rather than feature and functions.
- Partner with Marketing Managers to ensure ongoing communications and outreach within target states incorporate product benefit messaging into upsell, retention, and conversion action plans.
- Implement tools and process to ensure product messaging is aligned across all internal teams.
WHAT YOU’LL BRING
Strategic Thinking
- Strategic thinking skills with the ability to establish product marketing strategies that capture new customers and retain existing customers.
- Ability to leverage data to make informed product marketing-related decisions and evaluate success.
- Capability to translate product solutions into impactful stories that enable customers to see how our solutions meet their pressing and urgent needs
Collaboration and Communication
- Proficiency in working with teams to ensure initiatives and projects are scoped and prioritized appropriately at the onset.
- Excellent communication and presentation skills, capable of conveying product marketing strategy and needs to internal stakeholders.
- Strong collaboration skills, with the ability to work effectively with cross functional teams.
Insights and Analytics
- Strong ability to listen and ask the right questions from prospects and customers to uncover their most pressing problems, even when they can't articulate them, and leverage those learnings to inform product strategies.
- Strong analytical skills to evaluate the effectiveness of marketing and inform efforts.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- 5+ years of experience in product marketing within SaaS, with a focus on K-12 edtech.
- Proven ability to partner cross-functionally with product, marketing, enablement and sales teams to execute successful product launches.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
- Strong organizational skills with the ability to work independently and as part of a team.
- Deep understanding of customer segmentation, product positioning, and competitive analysis.
- Experience creating content that aligns with the customer journey and addresses real customer pain points.
- Experience working with revenue enablement teams to create effective sales tools and ensure product-market fit.
- Ability to thrive in a fast-paced, collaborative environment, with a proactive approach to problem-solving and an ownership mentality.
- Experience and overall curiosity in leveraging AI tools and resources to support more efficient and effective outcomes.
Reports to: Vice President of Marketing
Department: Marketing
Supervisory Responsibilities: Individual Contributor
Salary Range: $130,000 + commensurate with experience and qualifications. Bonus eligible
WE CARE ABOUT YOU
We work hard to create a culture where we take care of ourselves and each other. We foster an environment where everyone is encouraged to bring their unique personalities and skills to work every single day.
We offer a comprehensive and competitive benefit package that includes but is not limited to medical/dental/vision coverage, 401k plan with matching, Long and Short-term disability and Life insurance, Employee Assistance Program, Flexible Spending & Health Savings accounts, and health, wellness, and professional development benefits.
APPLY NOW AND JOIN A TEAM THAT’S DYNAMICALLY CHANGING & GROWING!
GENERAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Management has the right to assign or reassign duties and responsibilities to this job at any time.
We are serious about our commitment to Inclusion, Diversity, Equity, and Awareness. All applicants will be considered for employment without attention to race, color, religion, sex, national origin, Veteran, disability status, pregnancy, gender expression or identity, sexual orientation, or any other legally protected status.
Reasonable accommodation is available for qualified individuals with disabilities upon request.
For more information, visit us online.
Apply Here
PI259510521
